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A massive project at the new Tom Bradley International Terminal at Los Angeles airport
The Integrated Environmental Media System (IEMS) has been designed to create both an unprecedented passenger experience and a new source of non-aeronautical revenues for LAX.
The Integrated Environmental Media System (IEMS) is an aspect of the new terminal that focuses on the engaging passenger experience. The IEMS Project -- directed by MRA International and designed by Sardi Design -- is comprised of seven iconic, architecturally-scaled media features built within the new terminal’s architecture and designed to enhance a particular aspect of the passenger departure or arrival experience.
Carefully-curated multimedia content produced by Moment Factory and brand content produced by Digital Kitchen celebrate the joy and romance of travel and highlights Los Angeles’ unique personality as a world-leading creative hub. It is the first media system to synchronize multiple features through a state-of-the-art, content-management system that creates an integrated environmental experience based on intelligence from live data, including flight departure and arrival information, and passenger interactions. Airport officials expect to later program the IEMS to also serve as a source of non-aeronautical revenues through corporate sponsorships.
The content management system was designed by Smart MonkeysInc., and Electrosonic Inc. performed systems engineering and integration.
This project relies heavily on the native ISAAC / RealMotion integration for all generative and dynamic content.
Because continuous operation is critical in an airport environment, ISAAC is setup as a Fault Tolerant cluster.
On this project, Nemesis 900 hosts more than 20 VMs and Terabytes of storage into a single 6U cluster.
See how these breathtaking projects are utilizing ISAAC.
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